Covid 19 Marketing Insights

Covid 19 Marketing Insights

Fitness marketing in the age of Covid-19.

In the late winter and early spring and for the forseeable future of 2020 the world and our places in this world have changed, perhaps forever.

6 Months ago most of us in the fitness world were going along with our business. Growth in the industry and innovation in products, ideas and approaches abounded. The fitness and the marketing of the fitness industry was running on all 8 cylinders.

With the emergence of Covid-19, aka the corona virus, all of us in the fitness industry were faced with drastic changes and choices. Forced with full closures at gyms and fitness centers across the country and the emergence of “covid couch”. the complete abandonment of fitness by many and an opting for the couch, snacks and Netflix.

Now as we cautiously emerge or plan on reopening our businesses we are faced with the need to kickstart or more accurately, re-kickstart our businesses and facilities. But the game has changed.

What is now needed to market your fitness business?

As much as I hate to say it, the Top 5 marketing giveaways that all fitness and sports businesses must use as a marketing tool are all PPE related. PPE? 6 months ago the vast majority of folks in the country could not tell you what PPE (Personal Protective Equipment) however in July 2020 we are facing another shortage of PPE and all of us in the fitness industry need to get prepared.

Hand Sanitizer

Easily tied for the first place in the PPE hit parade is the need for and the use of high alcohol content , gel formula hand sanitizer. According to the CDC hand sanitizer must meet a number of key requirements to be both effective and safe.

High alcohol: Any hand sanitizer that is to be used to kill the corona virus must be at least 70% and preferably higher in alcohol content.

Gel formula: The best way to kill the virus is to use a gel formula as it stay on the skin longer and covers better.

Denataured alcohol, not ethanol: Ethanol, a corn alcohol is best used in INDY CAR racing. Not on your hands, face and skin. Only use FDA Approved denatured alcohol.

Fitness Promotional Products is part of a much larger and more extensive factory direct sourcing company. They have had many many years of working with both the FDA and their approved factories from both off-shore and domestically made. These approved factories produce the finest quality of 75% alcohol based gel formula hand sanitizer. We have worked with them since the start of the pandemic in January 2020 and now have several hand sanitizer options available here in the U.S.A., ready for your logo or simply a generic label.

1 Ounce Hand Sanitizer.

This great personal sized 1 ounce squirt bottle of hand sanitizer is available with a full color logo. Minimum order is 500 units and the prices include shipping to your location. To view the product go to this page, for prices simply email [email protected] or call 1-888-908-6932.

2 Ounce Hand Sanitizer.

This great personal sized 2 ounce squirt bottle of hand sanitizer is available with a full color logo. Minimum order is 100 units and the prices include shipping to your location. To view the product go to this page, for prices simply email [email protected] or call 1-888-908-6932.

2 ounce gel formula 75% alcohol hand sanitizer fitness promotional product
2 ounce gel formula 75% alcohol hand sanitizer fitness promotional product

8 Ounce Pump Action Hand Sanitizer.

Perfect for the front desk or locker room, the 8 ounce pump action bottle of hand sanitizer is available with a full color logo. Minimum order is 250 units and the prices include shipping to your location. To view the product go to this page, for prices simply email [email protected] or call 1-888-908-6932.

8 ounce gel formula 75% alcohol hand sanitizer fitness promotional product
8 ounce gel formula 75% alcohol hand sanitizer fitness promotional product

Masks

Perhaps no other symbol of the corona virus has proven to be so divisive to our society than the use of masks. However, science has clearly and indisputably proven that the spread of Covid-19 can be significantly reduced simply by using a mask. In fact now as we head into the “covid stratosphere” with record new cases being reported nearly every day it is conceivable and perhaps in everyone’s best interest that for the short term while we work to reduce the spread of the virus we should all wear masks when in crowds, at the gym and out in group gatherings.

3 Ply Mask

The simplest and least expensive masks are our FDA Approved 3 ply masks. Minimum order is 1000 units (10 boxes of 100) and the prices include shipping to your location. To view the product go to this page, for prices simply email [email protected] or call 1-888-908-6932.

3 ply masks for gyms and fitness center fitness promotional products
3 ply masks for gyms and fitness center fitness promotional products

KN 95 Mask

If you are looking the ultimate in virus protect the best is the KN 95 masks. Please note this if very good mask protection but does make breathing more difficult as it forms a seal around the face and allows only 5% of all particulates to enter, ie that why it called KN 95). Minimum order is 500 units (5 boxes of 100) and the prices include shipping to your location. To view the product go to this page, for prices simply email [email protected]romotionalproducts.com or call 1-888-908-6932.

KN95 virus protection masks for gyms and fitness center fitness promotional products
KN95 virus protection masks for gyms and fitness center fitness promotional products

Cotton 3 Ply Mask with Logo

A 3 ply cotton mask is a great way to prevent the spread of Covid-19 and an amazing way to promote your fitness brand. Available in 10 great colors and can have a full color full coverage logo. Minimum order is 100 units and the prices include shipping to your location. To view the product go to this page, for prices simply email [email protected] or call 1-888-908-6932.

custom 3 ply cotton virus masks for gyms and fitness promotional product
custom 3 ply cotton virus masks for gyms and fitness promotional product

Full Color Sublimated Mask

Looking for the best in fitness business marketing and corona virus safety? Look no further than our stellar fully sublimated masks. Minimum order is 100 units and the prices include shipping to your location. To view the product go to this page, for prices simply email [email protected] or call 1-888-908-6932.

sublimated full color custom 3 ply cotton virus masks for gyms and fitness promotional product
sublimated full color custom 3 ply cotton virus masks for gyms and fitness promotional product

Full color full sublimated neck gaiter buff.

Thee neck gaiter provides a good level of corona virus transmission protection and is also amazingly stylish! Minimum order is 100 units and the prices include shipping to your location. To view the product go to this page, for prices simply email [email protected] or call 1-888-908-6932.

sublimated neck gaiter and buff mask for gyms and fitness promotional products
sublimated neck gaiter and buff mask for gyms and fitness promotional products

How to market with PPE?

Marketing with PPE is a little different than general promotional product marketing. The easily logo’d products such as buffshand sanitizerlogo’d masks etc are easy to see how it works but its a little bit more difficult if it is a 3 ply or KN 95 mask.

There are 2 choices really. You can simply hand out the non logoable masks as a “service of protection”. This works but may lack the “oompf” you get when something is logo’d with your fitness brand.

The other way, and we believe it will have a huge marketing impact is to bundle! Who doesn’t LOVE bundling!

Bundle a pop phone socket with your 3 Ply mask at a cost for a MIN order of 250 under $2. Wow! Minimum order is 250 units and the prices include shipping to your location. To view the product go to this page, for prices simply email [email protected] or call 1-888-908-6932.

What’s next?

If history teaches us anything and it does, we can expect this to continue until a vaccine is developed and distributed. Even the most optimistic scientists think that it is at least 1 year away, summer 2021. In the meantime remember this, we fought and won 2 world wars and had a flu pandemic in 1918 where 100 million people dies worldwide. As American patriots we did the right thing in 1918. We wore masks!

Seattle policemen wearing protective gauze face masks during influenza epidemic of 1918 which claimed millions of lives worldwide (Photo by Time Life Pictures/National Archives/The LIFE Picture Collection via Getty Images)