The world of self-promotion in the business marketing field depends on doing 2 things really well. They are…
Catching Your Targets Attention.
In the world of TV advertising they refer to this as “eyeballs”. How many “eyeballs” are on the advertisement or product.
If you are like me, I love TV ads that are unique and unusual. Ads that are definitely not boring. The days of “features and benefits” in advertising are over and done with. Todays most effective ads depict lifestyle or humor.
Advertising and brand marketing is all about ROI. Return on investment is all about having a cost for the campaign that produces a short-term profit that exceeds the cost of the campaign and a long-term benefit to the brand.
Simply put, the cost of the campaign must produce enough new sales, customers, traffic or “aha moments” that you can reasonably measure.
How To Catch Someones Attention.
Simply put “Get A Little Weird!” If you are looking for effective promotional swag the best way to get more “eyeballs” on your logo or brand is to put your logo on something different, unusual, unique, creative or just plain old weird. Trust me when I say this. Weird Works Well!
How To Be Cost-Effective.
Simply put, buy from us. We provide factory-direct promotional products, cut out the middleman and are definitely on the leading-edge of weird!