Swag or Promotional Product?
Which word is correct in 2019 to best describe the stuff we get at trade shows?
Is it Swag or a Promotional Product?
The answer you choose may be more telling than you think.
What’s in a Word?
Let’s consider the world of the car.
The car industry is barely 100 years old and the names used for the car has gone through several iterations including horseless carriage, automobile, auto and now the car. See over 100 other names used for cars. Read more…
In 2019 as far as I can see none of the major car manufacturers are still referring to their product as the latest in horseless carriage technology.
The car industry has adapted their marketing to meet the lingo of their clients (btw lingo is an out of date word) shouldn’t your swag seller?
What is a Target Market
The automotive marketer identified their buyers are wanting the vehicle (another word for the car) to be called a car!
In the Swag market (aka promotional products, aka ad specialty) many older resellers seem hell-bent on trying to correct the buyers to stop calling it SWAG and call it Promotional Products.
Get Over it!
According to ASI (The promotional swag for profit association ) the average age of their end user (that would be you) is about 35 years-olds while the average distributor (the local swag seller) age is 58. See Secrets Exposed…read more
This makes sense as most swag buyers at corporations are professional business marketers who have grown up on the internet and do not have anywhere near the loyalty to “the distributor we have always used” mentality.
They are far more likely to go online and search around looking for ideas they like than to simply buy what the local reseller tells them they should do.
What search term do millennials when looking for promotional products?
The search term they use the most is SWAG.
So…. is it SWAG or a Promotional Product?
That’s up to you to do whatever you feel is right but I know that if I was selling cars I wouldn’t call them horseless carriages? Just saying?
Some of our trending SWAG is shown below!