How to Save Money When Buying Promotional Products.
In 2019 saving money on your trade show or b2b promotional swag is easier than ever.
The world of promotional products (aka swag) is both changing and stuck in the 1980’s. If you are small to medium sized business owner looking to save money on your marketing budget and to increase your ROI on promotional products this short post is a good place to start.
The Promotional Products Industry is Stuck in the 1980’s.
Believe it or not, according to ASI, the promotional products industry experts, they recently stated that ” a full 48% of all promotional product distributors were nearing retirement having started their career in the 1980’s.
ASI also stated in the same article that the current buyer of promotional products average age is 36. Their is huge disconnect going on between the buyer group and seller group.
ASI is obviously worried that their business model is under attack by the internet much like many other old-school business models such as newspapers, radio, traditional TV etc.
What is the ASI promotional products business model? Click Here.
The New Age of Buying Promotional Products.
In 2019 if you are still buying your promotional products (aka SWAG) from your local distributor you are paying way too much and probably not getting the best in trending swag.
In 2019 there are a number of ways a end user for promotional products can save up to 60% on the trade show and b2b promotional product giveaways. Here are a few ideas and some insider information.
For those who do not know what Alibaba is imagine E BAY and Amazon combined and then doubled in size. Alibaba is the portal to Chinese products where you can find virtually anything both with a logo and without. For the adventurous buyer this is a great place to start.
The downsides for most USA customers on Alibaba is as follows:
You’re too small to matter: Unless you are a regular importer and spend significant money with China your inquiry (and perhaps your money) may get lost.
The Supplier is a Scammer: A few years ago Alibaba CEO Elvis Lee ( I cannot make this stuff up) ran a scam on Alibaba. Read the NY Times article.
English in not the Suppliers first language: Now before anyone calls us racist etc understand we speak both languages (English and Mandarin) and understand how difficult it is to understand what one side wants when only 1 language is spoken.
Hybrid Factory Direct
For those who want the price advantage of a factory direct price and solution there are a small handful of USA based promotional products suppliers who have English speaking US based customer service, US banking and the safety of ordering factory direct from the safety of an American business.
These Hybrid Factory Direct suppliers are most often niche-specific, they specialize in a specific area of the market.
The advantages of HFD is simple.
They have the best price on their specialty: Almost without fail I have found that HFD suppliers are on pont when it comes to price and style. Their buyers grind out great prices and know which styles are trending.
They depend on you, not the other way around: HFD supplers do what they do best because they respond quickly and accurately. Simple.
Credit card payment vs bank transfer to China: This is a no brainer, China direct requres wire transfer upon placement of the order and HFD will take your credit card. Credit care payment is super safe. Read more.
Who are the best Hybrid Factory Direct Suppliers.
The following are just a few of the best at this. For more info call us at 1-888-908-6932 or email [email protected]
Trade Show 8: Trade show 8 specializes in Geek Swag. POPZ phone stands, Folding Laptop stands and More are their specialty. Click to see.
Flash Bay: Flash Bay is the source for flash drives and memory tech. Click to see.
Cheap Bulk Swag: CBS specializes in patent free knock offs of items at retail that can have your logo on them. Things like inexpensive Popsockets. Click to see.
Promo Crunch: PC is very specialized in designing and delivering custom shaped USB’s and Power Banks. Click to see.
What are the Top Trending Ideas for your logo in 2019!
Below are just a few of the best sellers you will find at Tradeshow8. View All.