Promotional Product Marketing is an Art that has Often Been lost in the Rush To Be the Cheapest!
Marketing with swag is a very effective way to get your logo and brand in front of prospective clients (prospects).
But more often than not the businessperson who is buying promo swag is too quick to go after the cheapest, least expensive and the least offensive idea or product for their trade show giveaway or b2b promo. The problem with this method is that it is often an ineffective way to spend your money.
Some of the best selling promo products are often the least effective. Pens, as an example, are still a huge seller by units but ask yourself this…
“Do you really want a crappy leaky pen with a logo on it? If no, then why would you gave one to your customer?
In 2018 the most effective promotional swag giveaways are those ideas that are trending on social media sites like Kickstarter, Youtube and Etsy. The products that strike the biggest number of likes and investments are those products that engage the hands and the mind.
With these facts in mind this weeks top trade show idea is the Fidget Stick.